Blkns Academy

Cold email
outreach course

Turn “No, thanks” into “Yes, I’m interested”. Everything for positive interactions with cold leads in one course, packed with hands-on practices from SDRs and real cold email examples.

Level:Beginner, Middle
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For whom

This course is “a perfect match” for...

SDRs and BDRs
You’re frustrated about hundreds of ignored emails and wasted resources, and want to get proven techniques to meet KPIs and scale your lead generation.
Freelancers and consultants
You rely on cold emails to reach new clients, but your pitches fall flat. You want to learn how to craft value-driven emails that bring “Tell me more” replies.
Everyone sending cold emails
Whatever your reason for sending cold emails is, it's frustrating to be left with no replies, wondering if your email is irrelevant or simply ignored.

Related skills

Cold outreach
Lead generation
Customer research
Customer data analytics
A/B testing
Positive mindset to overcome rejections

Your comprehensive guide to cold emailing

This course equips you with the essential skills to find leads, craft compelling cold emails, set up, and optimize outreach campaigns. Every module includes insider tips from SDRs, who have tested everything in practice to meet (and exceed) KPIs.


You’ll learn how to:

  • Find your ideal qualified leads who are likely to reply “Yes”
  • Get your domain ready for cold outreach (to avoid annoying spam folders)
  • Craft personalized, value-driven messages that can’t be ignored
  • Use data insights to measure campaign performance (and scale)
  • Develop follow-up strategies that convert leads into paying customers
  • Make cold emailing joyful (yes, that’s possible)


After completing the modules and quizzes, you'll have your collection of practical tips on getting the maximum benefits from cold email outreach (and turning it into your main prospect generation channel).

Course content

Cold emailing mastery roadmap

Things you'll learn in each module:

L01Before we start...Free previewL02Back to the basics: What Is cold email outreach (and what Is not)Free preview
L03Email compliance laws: How to do cold outreach responsibly
L04Defining your ICP for qualified leads
L05Creating your value proposition
L06Before you start: Most common (and costly) cold email outreach mistakes to avoid in your early efforts
L07Test your knowledge

Become Belkins certified

Here’s a quick guide on how to get your certification:


  • Dive deep into each module
  • Master the essential cold emailing skills and pass quizzes
  • Get certification verifying your proficiency sent directly to your email


Position yourself as a cold email expert and enjoy new career opportunities.


Meet your experts

Sofia Ostymchuk
Course Creator | Content Manager
Joshua Pratt
Course Contributor | Outreach Expert
Brian Hicks
Course Contributor | VP of Sales 

Let’s clear things up!

Are there any requirements to participate in this course?

No prior experience is required! This course is designed to be accessible for everyone, regardless of background. However, as with any educational program, the more effort you put in, the more you'll get out. Also, we recommend completing all the quizzes available to enhance your knowledge.

What is your refund policy? Can I change courses?

We currently do not offer refunds once you've accessed course modules. Also, we cannot transfer you to a different course after you've enrolled. We recommend carefully reviewing the course description and contacting our support team with any questions before enrolling.

How long will I have access to the course materials?

Once you purchase the course, you'll have unlimited lifetime access to all materials. You can access them anytime, anywhere, through your BLKNS Academy account with just a few clicks.

Where can I find the course materials?

Upon successful payment, you'll receive immediate access to the course with all modules unlocked. You can access them easily through your BLKNS Academy account at any time and from any device.

If I use cold outreach for building business connections, can I benefit from this course?

Definitely! The course covers such things as crafting compelling and professional emails, fixing email deliverability, finding prospects, building the right mindset to handle rejections, and creating your value proposition. All of these things can benefit both SDRs and individuals who use cold emails for personal connections :)

Does the course includes homework or tests?

Yes. After each module, you will have quizzes to test your knowledge. The quizzes will cover the most important information about cold outreach.