Blkns Academy

Cold email
outreach course

Turn “No, thanks” into “Yes, I’m interested”. Everything for positive interactions with cold leads in one course, packed with hands-on practices from SDRs and real cold email examples.

Level:Beginner, Intermediate
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For whom

This course is “a perfect match” for...

SDRs and BDRs
Hundreds of ignored emails and unmet KPIs frustrate you. You want to switch to proven techniques that bring positive replies and appointments.
Freelancers and consultants
You rely on cold emails to reach new clients, but your pitches fall flat. You want to learn how to find qualified leads and craft emails with irresistible pitches.
Everyone sending cold emails
Whatever the goal of your outreach, you want your emails to perform. You seek to acquire new strategies and tricks to drive outreach revenue growth.

Related skills

Cold outreach
Lead generation
Customer research
Customer data analytics
A/B testing
Positive mindset to overcome rejections

Your comprehensive guide to cold emailing

It doesn't matter if you know nothing about cold outreach. By the end of this training course, you’ll have a winning outreach strategy to drive a steady increase in appointments.

The best thing—you'll learn insider tips from the top-notch Belkins’ BDRs who generate 900–1000 appointments per month and achieve a reply rate of over 30% through their emails. As lead generation drivers for industry giants like General Electrics, SECISUI, MONA Payment Solutions, OpenTeleHealth, and more, they know what works in cold outreach and what is just marketing and sales talk. 

Discover exclusive approaches, examples, and guides that center on six key components of cold outreach: lead research, value proposition, email domain setup, copywriting and design basics, follow-up skills, and A/B testing.

Your learning outcomes:

  • You know how to find and vet your ideal leads who reply “Tell me more!”
  • Your domain is set up and ready for smooth email outreach
  • You have the frameworks for creating killing and personalized emails
  • You know how to craft value-driven CTAs and subject lines instead of annoying clichés
  • You can use real-life email examples and personalize them for your outreach
  • You know how to use A/B testing and optimize your outreach with AI tools
  • You get hacks for positive mindset to overcome rejections

...and master everything else that turns your cold outreach into a main lead generation channel.

Beyond that, we work hand in hand with top-notch partners like Hubspot, Expandi, and 
So, get ready for insider tips you won’t find in other guides.

Course content

Cold emailing mastery roadmap

Things you'll learn in each module:

L01Before we start...Free previewL02Back to the basics: What Is cold email outreach (and what Is not)Free preview
L03Email compliance laws: How to do cold outreach responsibly
L04Defining your ICP for qualified leads
L05Creating your value proposition
L06Before you start: Most common (and costly) cold email outreach mistakes to avoid in your early efforts
L07Test your knowledge

Become Belkins certified

Here’s a quick guide on how to get your certification:


  • Dive deep into each module
  • Master the essential cold emailing skills and pass quizzes
  • Get certification verifying your proficiency sent directly to your email


Position yourself as a cold email expert and enjoy new career opportunities.


Meet your experts

Sofia Ostymchuk
Course Creator | Content Manager
Joshua Pratt
Course Contributor | Outreach Expert
Brian Hicks
Course Contributor | VP of Sales 

Let’s clear things up!

Are there any requirements to participate in this course?

No prior experience is required! You may be switching careers, aiming to improve your KPIs, or just wanting to dive deeper into your job. Our cold email course helps if you’re committed to the work and investing time to use the knowledge in practice.

What is your refund policy? Can I change courses?

We currently do not offer refunds once you've accessed the course modules. Also, we cannot transfer you to a different course after you've enrolled. We recommend carefully reviewing the course description, modules structure, and first trial lesson. Also, don’t hesitate to contact our support team with any questions before enrolling.

How long will I have access to the course materials?

Once you purchase the course, you get an unlimited lifetime access to all materials. You can learn anytime, anywhere. Also, the modules are updated once a quarter, so you have a quick access to fresh materials to adapt to changing industry standards.

Where can I find the course materials?

Upon successful payment, you'll receive immediate access to the course with all modules unlocked. You can access them easily through your BLKNS Academy account at any time and from any device.

If I use cold outreach for building business connections, can I benefit from this course?

Definitely! The course covers such things as crafting compelling and professional emails, fixing email deliverability, finding prospects, building the right mindset to handle rejections, and creating your value proposition. All of these things can benefit both SDRs and individuals who use cold emails for personal connections :)

Does the course include homework or tests?

Yes. After each module, you will have quizzes to test your knowledge. The quizzes will cover the most important information about cold outreach.