Blkns Academy

Cold email template writing

Discover how to craft high-converting emails that resonate with your ideal leads, build relationships, and drive positive replies.

Level:Beginner, Middle
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For whom

This course is “a perfect match” for...

Newbies in sales
You fear your emails sound robotic and impersonal, bringing in low reply rates. You want to learn techniques that will help build connections, encourage replies, and get appointments.
Seasoned SDRs and BDRs
You are stuck with email templates that aren't generating enough engagement. You want to get practical insights into crafting compelling emails to not just meet but surpass KPIs.
Everyone sending cold emails
You craft emails for hours, only to see them ignored and fall short of your goals. You look for actionable tips to make every cold outreach effort deliver predictable ROI.

Related skills

Tone mastery
Compelling CTAs
ICP targeting
A/B testing
Campaign Analytics
Email deliverability
Subject line mastery
Value proposition

Start building organic conversations

Whether you’re a beginner eager to learn the basics of copywriting or a seasoned professional wanting to upscale your craft, this comprehensive course equips you with the proven strategies and expert techniques to craft high-converting emails that get noticed and generate results.


You'll learn:

  • How to craft captivating subject lines that get your emails opened
  • Copywriting essentials to create copy that resonates with your ICP
  • Applicable strategies for personalization through variables
  • How to identify triggers to craft emails that address specific needs
  • Mastery of powerful CTAs that move leads down the funnel
  • A/B testing and data-driven insights for continuous improvement


And more.


Each action-packed lesson addresses an essential aspect of your cold email writing skills.

No generic templates. Only examples that will walk you through email creation for maximum impact.

Course content

Roadmap to your mastery

Things you'll learn:


Become Belkins certified

Here’s a quick guide on how to get your certification:


  • Dive deep into each module
  • Master the essential cold email writing skills
  • Get certification verifying your proficiency sent directly to your email


Upon fulfilling these requirements, you will receive a certificate of completion, recognizing your dedication and proficiency in the subject matter.


Meet your experts

Joshua Pratt
Speaker and Course Creator | Outreach Expert
Anastasia Tarnavska
Course Contributor | Middle Content Strategist
Taisiia Mendel
Course Contributor | Middle Content Strategist

Let’s clear things up!

Is this course for beginners or experienced SDRs?

This course is designed to benefit both beginners and experienced SDRs. For beginners, it offers essential techniques like writing killer subject lines, identifying pain points, and crafting CTAs (calls to action) that drive results. Experienced SDRs can learn data-driven strategies for maximizing email campaign performance and getting even better results.

What is your refund policy? Can I change courses?

We currently do not offer refunds once you've accessed course modules. Also, we cannot transfer you to a different course after you've enrolled. We recommend carefully reviewing the course description and contacting our support team with any questions before enrolling.

How long will I have access to the course materials?

Once you purchase the course, you'll have unlimited lifetime access to all materials. You can access them anytime, anywhere, through your BLKNS Academy account with just a few clicks.

Where can I find the course materials?

Upon successful payment, you'll receive immediate access to the course with all modules unlocked. You can access them easily through your BLKNS Academy account at any time and from any device.

How much time does it take to complete the course?

The course is designed to be self-paced, with 27 lectures. You can access the video lectures and materials at your own convenience.

Are there any requirements to participate in this course?

No prior experience is required! This course is designed to be accessible for everyone, regardless of background. However, as with any educational program, the more effort you put in, the more you'll get out.